Research On The Mergers And Acquisition Performance Of Alpha Animation And Culture Co.,Ltd.

Compared with the mature animation industry in developed countries such as the United States,Japan,South Korea and other developed countries,China’s animation industry is currently in a stage of rapid development and is showing strong growth and intensified integration.China’s animation industry is fully entering the "big animation era".The pan-entertainment industry layout has become the choice of most large enterprises.In the context of China’s deepening cultural system reform and supporting the development of the animation industry,the speed of cross-border integration of China’s animation industry and games,film and television,literature and other industries has accelerated.Many cultural enterprises have begun to deploy pan-entertainment industries,but due to fewer relevant empirical cases,Therefore,the effect of cross-border integration of cultural enterprises is unknown.This article takes the merger and acquisition case of animation company Alpha Animation and Culture Co.,Ltd.as the research object,first reviews and summarizes the research results of merger and acquisition performance,and then uses the motivation theory of merger and acquisition,the performance of merger and acquisition and the influencing factors of merger and acquisition performance as the theoretical basis to elaborate the case merger process.After the motivation of M&A,the M&A performance evaluation system was constructed with the financial index method and the EVA evaluation method.The performance before and after M&A was analyzed,the factors affecting the acquisition performance were analyzed,and the corresponding improvement measures were proposed.The experience of the event provides reference for its future M&A activities and M&A activities of enterprises in the same industry.The main reason for the merger and acquisition of Alpha Animation and Culture Co.,Ltd.is to establish a roaming linkage system,improve corporate profitability,pursue strategic cooperation synergy,deepen the layout of the pan-entertainment industry chain,and enhance the comprehensive strength of the enterprise.However,through the analysis of the case,it was found that the synergistic effect of M&A performance has not been achieved,the value of the enterprise has not increased,and the M&A activity has failed to achieve its M&A purpose.In this paper,from the preliminary preparation stage of the M&A process,and the implementation stage and merger integration Stage analysis of the reasons for the poor performance of M&A.Finally,choose the underlying assets carefully;use a combination of multiple M&A payment methods;reasonably control the M&A premium;establish an effective communication mechanism and incentive system;attach importance to the five aspects of the development of the company’s core competitiveness.Optimization suggestions,with a view to providing some useful guidance for future M&A activities.