Research On The Application Of Design Thinking Of "Machine Still Looks Like" In Poster Design

The expression of posters can be traced back to before the appearance of words,which are rooted in human thinking and daily life.It provides a convenient form of communication for human life and becomes one of the most effective means of information transmission.Graphic poster design is an important form of visual communication design,which accurately and clearly expresses the design theme with its own unique graphic language.Especially in the development of new media technology,poster design has become an important part of modern design and an important carrier of information dissemination,playing a very important role in visual media design.Chinese traditional culture is broad and far-reaching,and has formed a set of regular national aesthetic principles in long-term social life.The ingenious use of traditional design thinking in graphic design is not only to promote the innovation of traditional culture,but also to highlight the national and regional needs of modern design works.This paper firstly conducts a thematic study on the "image of the maker" in Zhouyi,combs through the design thinking of ancient China,and looks for traditional design concepts that can be used as reference and enlightenment for contemporary poster design.Secondly combing traditional Chinese graphic design from the Angle of design art features,design basis and guidance for application of research,it sums up the Chinese traditional implements "controller is like" in the formative design characteristics,the design of the humanistic thinking,and then find the device to the inner meaning and the connection between the contemporary poster design.In this paper,in the research of design thinking of "still image of the machine",three levels of still image are summarized: Is object,still images,it is like,from the source to find a new approach to design posters,combing the traditional design thinking of the meaning of "like",combining the spatial elements of graphic design,color,texture elements,USES the figurative and abstract expression,by studying the waves in the design of the graphic object,image,and the like is like aesthetic characteristics,it is like three levels and three elements of graphics,for graphic poster design creative new ideas,broaden the design basis of graphic design,in order to achieve sufficient and reasonable make good use of the design thinking of Chinese traditional culture,for the combination of contemporary design thinking to create new ideas in the late.Creative and diversified poster design gives people a strong visual shock in graphic posters,which is the focus of poster design.After studying and combing the image thinking of poster design,this paper applies and practices the design thinking of "maker image" in contemporary graphic poster design,hoping that the collision and fusion of ancient and modern design thinking can realize the sinicization of graphic poster design and enhance the branding of Chinese traditional elements.The design starts from three levels,so as to sum up the inspiration of the design thinking of "the machine still looks like" to the modern graphic poster design.It tries to connect modern design with traditional design thinking,improve people’s aesthetic ability,inherit and carry forward Chinese traditional culture,and provide certain theoretical basis for contemporary graphic design.