Image Construction Of Chinese Movie Stars In The Era Of All Media

In the current development of Chinese film and television culture,the film and television cultural industry market is increasingly focusing on the establishment of the value of film and television stars,and the image constructed by film and television stars is the key to determining its value.The research object of this article is the image construction of Chinese film and television stars,and it is analyzed in the context of all media.In order to be able to more fully reflect the changes in the all-media era compared to the traditional era on the construction of the image of Chinese film stars,this article selects the early stage of Internet development after 2000 as the demarcation point between the traditional era and the all-media era.In the media era(2000-2019),Chinese film and television stars conducted a comparative analysis in the aspects of film and television drama images,reality TV images,and social media images.Based on the theoretical framework of image construction and semiotics,the research methods of literature research and text analysis are used to analyze the characteristics and internal cultural representations of Chinese film and television star image construction in the context of the all-media era,and explore the symbolic meaning behind the star culture phenomenon.Using the analysis of star culture,the essence of social phenomena can be discovered.Through the construction of the star symbol in the all-media environment,we can propose reflection and prospect,actively guide the audience,improve the media literacy of the audience,and hope to provide some effective ideas for building a healthy,diverse,and mulit-level cultural environment.The main body of this article is divided into three chapters:The first chapter is the multiple construction of film stars in the era of all media.Through the discussion of the transformation of Chinese film and television stars in the all-media era,the image of film and television stars in the all-media era is analyzed from the three levels of film and television drama images,reality TV images and social media images.Emphasis includes star TV shows and reality shows,stars’ personal social and media interactions on the all-media platform,viewers’ comments and reposts about stars on the online platform,self-made entertainment news and other star information dissemination channels.The second chapter is the symbolic representation of movie stars in the era of all media.Discuss the characteristics of symbolic image construction of film and television stars in the all-media era,and then analyze the inner cultural representation of star symbols,focusing on these aspects of film and television stars as idol symbols,popular cultural symbols,consumer symbols,ideological symbols,and psychological representations of popular culture.The third chapter is based on the research and analysis of the first chapter and the second chapter,that is,the film and television star phenomenon in the era of all media.In the process of the star’s own and various media’s construction of the star’s image,there are many problems and unfavorable trends in the development of the industry.Focus on discussing the pan-entertainment environment easily caused by media and operating mechanisms,the adverse impact of pan-entertainment on the development of film stars,and the reasonable development trend of the future film and television star phenomenon in the all-media era,mainly through the restriction and guidance of mainstream culture,and standardizing media reports The four methods of establishing positive role models and playing the role of public supervision by film and television stars promote the healthy development of the image construction of film and television stars in the era of all media.