The Guidance System Design Of Liaocheng Ancient City On Water In The Background Of Global Tourism

China’s tourism industry has entered a stage of rapid development,tourists put forward higher requirements for various facilities in tourist destinations.Scenic spot guidance system plays the role of bridge between tourists and scenic spots as the "guide" of tourist destination.Therefore,higher requirements are put forward for the guidance system design.The purpose of this research is to analyze the current situation of the ancient water city guidance system,combined with the aesthetic needs of tourists and the cultural elements of the scenic spot,taking the surrounding environment as a reference for design,the paper proposes a method to solve the lack of special cultural characteristics in the guidance system.To make the tourists feel the unique charm of the scenic spot in the guidance system,and improve the tourists’ recognition of the destination.The thesis is divided into five aspects,Chapter one gives a brief overview of the concept of the whole region tourism,and analyzes the current situation of the domestic scenic spot guidance system design,summarizes the experience,and analyzes the deficiencies.Then the current situation of the guidance system design of liaocheng ancient city on water is studied and analyzed,and the existing problems are summarized.The second chapter analyzes the development status of liaocheng ancient city on water and its cultural and architectural characteristics.The third chapter takes "water culture,folk art culture,ancient city architecture layout" as the extension direction of the guidance system of the ancient water city.,give the design principle of emotion,inheritance and image respectively,and take this as the starting point of the design.The fourth chapter is the ancient water city guidance system logo,graphics and color basic elements design.The fifth chapter is the application design,in accordance with the above design principles under the premise of the guidance system application practice.From the description of scenery logo design,tourism facilities logo design and tourism management logo design three aspects,Conduct guidance system design to the ancient water city.Conclusion: summarize the main points in the paper.