| In order to build the popularity of enterprise brand and improve the competitiveness of products in the market,enterprise publicity film has become the preferred way of brand building.In the last few years,the emergence and application of digital special effects,which has blown up a new fashion tide in the enterprise publicity film,becoming one of the a force to be reckoned with in the campaign.To add digital special effects elements to enrich the picture content,which also improves the artistic beauty of the picture,attracting a lot of public attention,and play an extremely important role in shaping a good public image,creating a high-quality sales environment and improving the overall business value of the enterprise.Based on the level of digital special effects,the article is mainly divided into five chapters: The first chapter is an introduction,which analyzes the development background of digital special effects in corporate videos,and proposes the current problems in corporate videos and the methods and practical significance of solving the problems.The second chapter analyzes the concepts and types of corporate video and digital special effects,and the connection and role of corporate video and digital special effects.The third chapter is the design idea of corporate video,including the analysis of corporate background and corporate characteristics,the theme positioning of digital special effects,style positioning,digital special effects screen design and digital special effects sub-lens script.The fourth chapter is the production process of corporate video.It explains the per-planning,post-production and digital effects of digital special effects in corporate video,which is the core part of the full text.The fifth chapter is the conclusion and prospect,summarizes the research results of this thesis,and puts forward the necessary and necessary conditions for the future development of digital special effects in corporate video. |
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