Research On Investment Strategy Of GX Film And Television Company Based On Value Chain

Investment is an important part of financial activities of enterprises.The success or failure of investment strategy directly determines the survival and development of enterprises.As a capital intensive enterprise,the amount of investment of film and television enterprises is large and the financing is difficult.Therefore,what kind of investment strategy film and television enterprises choose is very important.With the rapid development of China’s film and television industry in recent years,how to avoid inefficient and ineffective investment,reasonable arrangement of investment projects has become an important problem faced by film and television enterprises.Therefore,the in-depth discussion on the investment strategy of GX film and television company based on the value chain activities will help GX film and television company improve its investment activities.Based on the SWOT analysis of GX film and television company,a bench marking company in China’s film and television industry,this paper discusses its investment strategy from four aspects:investment mode,investment direction,investment scale and distribution of raised funds,and advances its investment strategy based on the value chain Line analysis,the final conclusion of the study,for the enterprise and other film and television enterprises to provide a reference.The above conclusion shows that the investment strategy of GX film and television company is expansionary and diversified,showing a pan entertainment pattern.Based on this,this paper suggests that the enterprise should make clear its core competitiveness,highlight the focus of film and television investment,make rational investment in view of the weakness of enterprise investment,and pay attention to the pace of expansion to avoid blind investment.