The Practice And Research Of The Month Brand Design Of "Chinese Six Arts"

The month card is one of the early forms of Chinese graphic design,It has strong Chinese traditional cultural elements.The modernization of information dissemination,the practical value of the month card dilution,the appreciation of the aesthetic value of art,printing media and technology to improve the performance of the Month Card.In carrying forward the cultural products of traditional culture development today,The study of the month card and the creation of the month card have a strong social significance and aesthetic Value.Henan Normal University three years of study,the author of the Visual Communication professional field of understanding has a new improvement,the author through the Month brand Enlightenment will graduate works "china six arts" cultural elements Fusion Month card design,as well as in the creation process of the Author’s understanding and research on the Month.This paper is divided into four chapters,the main content of the first chapter is the formation of the month card and the development of the month brand and the month card material research;The second chapter is the analysis of the characteristics of the month card visual elements,the author from the plane perspective of the traditional month card layout,graphics,fonts,color Research and analysis,After in-depth research and analysis on the creation of the "china six arts" month card has a great help and inspiration;the third chapter is the author from the preliminary understanding of the deep understanding of the month brand art and culture on the basis of the creation of the "china six arts" Cultural series of month brand ideas and works elaborated;The fourth chapter is the author design "chinese Six arts culture Derivative works and a description of the Work.The responsibility of modern designers is to retain the traditional design charm and to be inspired by the traditional design concept and create a work that meets the needs of the Times.