| With the urbanization process and the aging of the society,and people’s unhealthy living habits,the cardiovascular disease(CVD)of Chinese residents is showing a trend of aging.ST-elevation myocardial infarction(STEMI)is one of the major cardiovascular events at present.However,patients with delay of more than 2 hours are still common.We need to do further research to shorten the pre-hospital delay of reperfusion therapy in STEMI patients so as to reduce their mortality to improve the prognosis of patients.At present,interventional therapy and thrombolytic therapy are the main treatment methods for ST-elevation myocardial infarction(STEMI)in China.The technology of interventional therapy is mature,the degree of acceptance is high,and the popularity of hospital is high.While,for thrombolytic therapy,the market growth rate is low,mainly because of the low acceptance of patients and the reluctance of hospitals and doctors to accept PCI treatment,while for Pro-UK(Recombinant Human Prourokinase for Injection),the market growth rate is low.There are brands that precede it in the market.Based on STP theory and the characteristics of products,through the comparative analysis of interventional therapy and thrombolytic therapy and the market analysis of northern Hebei,the following development strategies are obtained: because of the particularity of Pro-UK,the idea of promotion is different from that of general products,and it has its own special development strategy.Because of interventional therapy and drug thrombolysis for the treatment of myocardial infarction,with the selectivity of drug thrombolysis,non-academic promotion methods for patients have been specially developed,such as propaganda and education activities,doctor-patient communication,dispute lectures and so on.With the pollution of the environment and the irregularity of people’s dietary habits,more and more patients suffered from acute myocardial infarction and more attention have been paid to people’s livelihood.The state has launched a series of policies,such as the new rural cooperative medical system.Pro-UK has passed the national negotiations,and incorporated into the health insurance catalogue,which promoted the development and use of Pro-UK.In order to let more people know about Pro-UK,we often organize some public welfare activities,community activities,hospital subtitles advertising and other publicity activities.In order to implement the development strategy smoothly,the company has six safeguards: time and route guarantee,Pro-UK basic guarantee,human resources guarantee,capital guarantee,planning standard guarantee,government support and academic participation guarantee. |
