The Research About Government WeChat In The Communication Strategy Of Epidemic Spread

The WeChat as a communication tool for e-government information and collect network public opinion from the media,is very important in today’s highly developed network.In today’s society,a public health epidemicoften cause serious damage to public health.While in the crisis of public epidemic,government WeChat can play a new role,which has become an important way of epidemic information dissemination,and provides support for the public opinion response and handling of the epidemic.This paper is based on the theory of government public relationship,starting from the propagation angle,standing in the Propaganda Department of disease control from the perspective of analyzing the features and functions of government WeChat.Through the investigation and WeChat target audience of government analysis,to public health administration at the corresponding WeChat strengths and weaknesses in the dissemination of information,perfect function and self marketing research.Based on the situation of information dissemination during the 2014 outbreak of Ebola global spread in China public health affairs WeChat case,comparative analysis of forms of communication and dissemination of the contents of the E-government WeChat epidemic information.And combining theoretical analysis,case analysis and questionnaire survey,this paper make suggestions and Countermeasures for the next step of public health government Wechat in brand building,information dissemination,energy efficiency and the ability to spread information...