Research On Competitive Strategy Of Shaanxi CP Food Co.,LTD.fresh Egg Business

Agriculture is the foundation and lifeblood of a country.With the continuous development of the national economy and the continuous improvement of people’s living standards,the aquaculture industry occupies a high proportion in agriculture and has become the leading industry in agricultural strategy.In recent years,the Party and the state have further increased the support for the development of aquaculture industrialization.At the same time,with the continuous strengthening of economic globalization and the continuous development of Internet economy,China’s aquaculture and agricultural products processing enterprises have ushered in a new development opportunity.Shaanxi CP food co.,LTD.(hereinafter referred to as "Shaanxi CP group")is CP group(Thailand)cooperate with agriculture and animal husbandry in Shanxi Province industrial and commercial corporation management of large modern agriculture and animal husbandry enterprises,mainly engaged in the production of animal husbandry and aquaculture,livestock and agricultural products,processing and sales,the enterprise as a processed agricultural products leading enterprises in Shaanxi,to keep the competitive advantage in the fierce competition environment,To further promote its fresh egg business in an invincible position in the provincial market,it is necessary to determine a good competitive strategy for the future development of the enterprise and find a new way to achieve the strategic goal of the company.Taking Shaanxi CP food co.,LTD.the eggs of business as the research object,based on the related theory of competitive strategy,first using the combination of qualitative and quantitative method,comprehensive analysis of enterprise internal and external environment,found in Shaanxi CP group the effects of external environment opportunities than threats,is advantageous to the development of business of fresh eggs,in the face of the economic situation is good,People’s income stability and development of the Internet brings new opportunities for the development of the business is very good,also found that within the enterprise has a certain competitive advantage,especially the advanced equipment and production lines and strict quality control to guarantee the quality of the products,but also has obvious disadvantages,such as the product of a single,lack of differentiation,etc.Secondly,on the basis of the investigation and analysis of the market positioning and target of Shaanxi CP food co.,LTD.fresh egg business,the feasibility of the three competitive strategies were analyzed,and then the quantitative strategic plan matrix(QSPM)was used to make clear that Shaanxi Chia Tai fresh egg business should choose the differentiated competitive strategy.Finally,in view of the actual situation of the company,it is proposed that product differentiation,marketing differentiation and brand differentiation should be taken as the main approaches in the implementation of the differentiation strategy,and corresponding safeguard measures should be established from the aspects of human resources,products,marketing and finance,so that the strategy implementation of the company can be steadily promoted.