A Case Study Of C Company’s Marketing Strategy

The heavy-duty pressure vessel industry has developed rapidly in China in recent years.The production capacity of manufacturing plants has gradually increased,the manufacturing capacity has been continuously improved,and the capabilities of domestic vessel manufacturing enterprises have also been greatly improved.As many large-scale refining and chemical bases have been newly built in China in recent years,but as these large-scale refining and chemical enterprises are gradually built,container manufacturing plants will face further challenges caused by the gradual reduction of market demand,and the degree of competition will further intensify.Under the condition of stable market demand,how to adjust and solve the problem of product demand for heavy pressure vessel manufacturers has become a common challenge faced by every pressure vessel manufacturer.This article takes C Company,a leading manufacturer of heavy pressure vessels in China,as the research object,and uses the method of case study to study the marketing issues of the enterprise and find a strategy suitable for the adjustment of the enterprise.First of all,on the basis of introducing the overall development of Company C,analyze the development background,competition status and market demand of the heavy container manufacturing industry.Combined with the analysis of the overall environment,Through the analysis of three typical marketing cases of C company,we will find out the main problems of C company’s marketing in the context of the current downward pressure vessel manufacturing market.including product structure imbalance,extensive sales channels,Service becomes a sub-item.Through analysis,in view of the existing problems,combined with related marketing theories,a solution for C company to improve the service strategy,adjust the product line pricing strategy and improve the sales channel construction is proposed.Through the research on the marketing problems of C company,the marketing countermeasures and suggestions are put forward,which will help to solve the problems of C company’s imperfect service services,product sales imbalance and incomplete product coverage.At the same time,as a representative enterprise in the field of domestic heavy pressure vessels,the author hopes to provide a valuable reference for domestic heavy-duty pressure vessel manufacturers to improve their marketing strategies in the context of intensified market competition.