| With the changes of domestic economy and industry,the supply-side reform and low-carbon strategy are reflected in the national planning.The automobile industry,which plays an important role in the national economy,is facing the changes of macroeconomic policies and increasingly fierce industrial competition.The development problems of traditional automobile manufacturing enterprises are gradually emerging.In order to survive and develop sustainably for a long time,most companies need to seek a new way out through transformation and development.At this time,the strategic research under the transformation and development of enterprises is crucial.At the same time,as the key part of enterprise strategy,the sustainable development of enterprises is closely related to the correctness of the selected financial strategy.Therefore,the research on the optimization of financial strategy under the transformation and development of enterprises is essential.Based on the related theories,this paper discusses the optimization of financial strategy under the transformation and development of Changan Automobile.First of all,PEST analysis tools are used to analyze and summarize the external environment that enterprises are facing from the political environment,economic environment,social environment and technical environment,and at the same time,the internal environment of enterprises is analyzed from the business scope,equity scope and governance structure in combination with the actual situation,which lays the foundation for the following research on financial strategy optimization under the transformation and development.Secondly,based on the data of financial statements from 2012 to 2020,this paper focuses on the performance of Changan Automobile’s current financial strategy in terms of profitability,operation,growth and solvency.At the same time,it constructs a financial strategy matrix to dynamically analyze the transformation and development of enterprises from the perspective of value creation,so as to make it more objective.Thirdly,it expounds the overall strategy of Changan Automobile in the transition period and analyzes its motivation.Based on the balance sheet,profit statement and cash flow statement,it analyzes the implementation effect of Changan Automobile’s financial strategy from three angles of investment,financing and dividend distribution.Finally,it is found that Changan Automobile has some problems in investment strategy,such as inadequate cost and expense control,over-reliance on joint ventures and weak brand integration.There is a single financing structure in the financing strategy;In the dividend distribution strategy,there is a problem that the dividend payment policy is not stable enough.Finally,from the analysis of the problems,put forward suggestions and safeguard measures to optimize the financial strategy of Changan Automobile.Among them,the investment strategy should focus on the core business,adjust the current investment strategy with the benefit results of the investment strategy in time,strengthen the integration of joint ventures,and formulate a reasonable divestment plan for the theme that the investment income is not as expected for a long time;On the financing strategy,optimize the capital structure of financing activities;On the dividend distribution strategy,we should increase the way of dividend distribution and flexibly manage the dividend distribution policy. |
