Research On The Value Growth Model Based On The Dual Driving Development Of "Connotative Development + Extension Expansion"

Due to the change of science and technology and customer demand,the development trend of traditional home appliance industry is gradually weakening,and the transformation and upgrading of home appliance enterprises is imminent.According to the previous theoretical research on enterprise value growth,we can choose connotative development and denotative expansion to promote the realization of enterprise’s future strategic goals,but the traditional theoretical research is often limited to a single value growth model,rather than a dual drive model of both.As far as the current industry form is concerned,the dual driven value growth mode of "connotative development + denotative expansion" is more suitable for the transformation and upgrading of traditional household appliance enterprises.On the basis of introducing the theoretical research of the enterprise value growth model,this paper expounds the mechanism of the dual drive value growth model,analyzes the value growth model of Midea Group,and analyzes the effect of its value growth from two aspects of long-term development layout and short-term financial performance.It is believed that the dual drive value growth model provides a continuous driving force for the development of Midea Group Motivation.However,there are still some risks in Midea Group’s two wheel drive development mode,which are mainly manifested in the following aspects: the scale of R & D expenditure,the degree of transformation and upgrading,the integration after M & A,the control of capital transactions,the management of accounts receivable,etc.Finally,this paper puts forward some optimization suggestions for Midea Group’s development: first,to maintain its R & D advantages;second,to build a digital enterprise;third,to prudently select merger and acquisition objects;fourth,to improve the fund management scheme;fifth,to optimize the accounts receivable management system.At the same time,this paper provides the following experience enlightenment for the development of home appliance industry: we should gradually improve the level of R & D,and accelerate the pace of transformation of smart home appliances.