In the 21st century,big data and informatization have become the mainstream of the times.This intelligent era is full of uncertainty,complex and changeable.At the same time,great changes have taken place in the market economy and the market competition has become more intense,which forces enterprises to innovate their management ideas and improve their management level.Therefore,many scholars at home and abroad have gradually come to the fore under the research of relevant theories of enterprise management concept and enterprise practice application cases.In China,the basic guidelines for management accounting issued by the Ministry of Finance in June 2016 gives a detailed explanation on the integration of industry and finance.The article directly points out that the Management Accountants of enterprises should adhere to the four basic principles of strategic orientation,integration,adaptability and cost-effectiveness.In the basic principles,integration means that management accounting should be rooted in all fields,levels and links related to the enterprise,take the business process as the basic point,realize the efficient integration of financial management and business management through the use of some management accounting tools and methods,participate in unit planning,decision-making,control and evaluation activities and provide useful information,Promote the unit to achieve strategic planning,improve the internal management level of the enterprise,and promote the transformation and upgrading of the economy.In order to seek better development,many enterprises introduce the concept of industry finance integration in the process of enterprise management.However,the implementation of industry finance integration in most enterprises is only superficial.Although the financial personnel are arranged to work together in the business department,it is difficult for the financial personnel to participate in the whole process in the process of the company’s business,lack the right to know and decision-making,and the work content is still limited to the afterwards accounting and supervision of the economic business,The financial information obtained is lagging and inaccurate.D company is a company mainly engaged in ecological landscape planning,design,construction,operation,seedling planting and sales.At present,the company has an industrial chain integrating ecological landscape planning and design,ecological environment construction,landscape maintenance and cultural and tourism operation.In order to improve the overall strength of the company,the company is making continuous efforts in all aspects,especially for company D.therefore,company D draws lessons from the development experience of well-known enterprises at home and abroad,actively introduces the concept of industrial and financial integration in the process of enterprise operation and management,and continuously optimizes the financial process,However,there are various problems in the actual operation process.Therefore,this paper will study the financial process optimization under the integration of industry and finance of company D through the study of theoretical knowledge such as "industry and finance integration","process reengineering","process optimization" and "comprehensive budget management",through the way of field investigation in company D,and combined with the actual situation of company D.This paper analyzes the current situation of the financial process in the stages of bidding,seedling procurement,project construction and completion settlement under the background of industry finance integration of company D,and puts forward some suggestions on financial process optimization in view of the problems such as imperfect budget management mechanism,disconnection of financial information and low participation of financial personnel in the business process. |