Design Of Single Ride Electric Take Out Vehicle Based On Enterprise Brand

With the rapid development of Internet ordering business,more catering enterprises begin to dabble in the takeout industry,but often attract consumers to buy meals through price subsidies and other forms of activities,but ignore the important role of the image value of takeout vehicles to enterprises,resulting in that takeout vehicles do not meet the needs of brand distribution and distribution personnel,and enterprises need takeout vehicles that are more suitable for brand characteristics,Improve work efficiency and form brand effect.Based on this,this paper takes the brand enterprise as the target user,combined with the physical and psychological needs of the distributors,takes the single ride electric takeout vehicle as the design object,introduces the brand and product image design method,and carries out the innovative design of the brand takeout vehicle.Through literature research,this paper deeply analyzes the definition,composition and design methods of brand and product image,and puts forward the product image design strategy based on brand.Investigate the relevant information and development prospects of the top 100 domestic catering enterprises,and determine the "Xiabu Xiabu" brand enterprises as the research object through comparative analysis.By reading a large number of enterprise data,observing and visiting physical restaurants,analyzing the specifications and packaging of takeout distribution products,making statistical analysis on the collected data,measuring the distribution product data,and summarizing the design direction of brand takeout distribution.Using the methods of questionnaire and behavior analysis to obtain the explicit and implicit needs of distributors,sort out the user journey map and clarify the use needs of distributors.The needs of brands and distributors are screened into four categories,and the analytic hierarchy process is used to analyze the weight of the needs to determine the design objectives of each level.Based on the theory of brand product image design and the results of investigation and analysis,this paper makes an in-depth study on the use function,technical principle and man-machine relationship of foreign vehicles,carries out product innovative design practice according to the design objectives,gives the design scheme,and evaluates the design scheme by users.The results show that the user’s attitude towards the design scheme is between satisfactory and very satisfactory.