| If the development of an enterprise stagnates,it is in danger of being eliminated by the market or being acquired by other enterprises;and if an enterprise wants to maintain stable development,it needs to be equipped with sufficient financial resources as support.This article selects the R auto dealer group as the case target to explore the relationship between the sustainable growth of the company and the financing strategy.R Auto Dealer Group is a capital-intensive auto service trading company.Its business has increased rapidly in recent years.However,the limited financial resources of the company can no longer meet the actual growth rate of the company.In the current situation of intensified competition,if companies want to stand out,they need to form a good cycle of sustainable growth and efficient financing.This article chooses the case study method,uses the 2013-2019 financial statements of R Auto Dealer Group as the basis of analysis,and conducts research based on the sustainable growth model.First,the article expounds the concepts related to sustainable growth and financing strategies and introduces the connection between the two;then analyzes the current financing environment and current financing strategies of the R auto dealer group,and finds that the current financing strategy of the R auto dealer group In financing management,there are problems such as excessive reliance on debt financing,single financing channels,lack of special investment funds,low financing efficiency,and long approval procedures.Next,the article uses Higgins’ sustainable growth model to compare R cars Analysis of the financial statements of the dealer group found that in 2013-2019,the actual growth rate of the company was higher than the sustainable growth rate in many years,indicating that the financial resources of the company were not enough to support the development of the company.Sensitivity analysis of financial sustainability;at the end of the article,based on the analysis and research,suggestions for optimization of financing strategies are proposed.It is suggested that when formulating financing strategies,companies should pay attention to increasing equity financing,develop financial products,formulate diversified financing strategies,build a digital financial supervision and management system,and achieve specific optimization strategies such as business synergy.It is hoped that the research in this article will provide reference for the future development of financing management business of auto dealer group enterprises. |
