| With the in-depth advancement of the power system reform,a series of new requirements for power reform have emerged,and these new requirements have posed considerable challenges to power companies.The external environment of power companies is facing major changes.A series of power companies such as wind power,hydropower,and solar power are "competing",causing companies to have many strategic and financial problems.For example,the asset-liability ratio is abnormally high,and the unitary development model needs to be changed urgently.Under such a severe background,it is particularly necessary to conduct financial diagnosis on power companies.The basis of financial diagnosis is not only financial statement data and financial ratios,but more importantly,from a macro perspective,from the perspective of decision makers,analyze whether the current strategy of electric power companies is appropriate.L Power Company is a well-known power generation company in H Province,with a total installed power generation capacity close to6,615,500,000 watts.The main production activity is the production and sale of power products.The company is in a pivotal position,and geographical location is very important.In short,L Power Company is a representative enterprise in the electric power industry.Taking it as a case enterprise can make the analysis more convincing.The traditional financial analysis framework only considers financial data such as financial statements and financial ratios,but does not consider the impact of non-financial data on the enterprise.In the first year of the 21 st century,the Harvard analysis framework proposed by a professor at Harvard University in the United States stands innovatively at the height of strategy,guiding people to think about problems from a strategic point of view,and has a "forward-looking" perspective.It can be said that the Harvard analysis framework makes up for the shortcomings of traditional financial analysis and can be applied to the financial diagnosis of this article.Based on the Harvard analysis framework,the financial diagnosis research of L Power Company can find out the problems in L Power Company’s operation and finance,and put forward feasible countermeasures for L Power Company’s future development,and help L Power Company achieve sustainable development.This paper adopts a variety of methods such as case analysis and comparative analysis.It takes L Power Company as a case enterprise,combines the industry’s macro environment and financial data,and conducts a comprehensive financial diagnosis study for L Power Company,and finds that it is operating and Financial problems,and try to make feasible suggestions.The research conclusions of this article are as follows:(1)At the strategic level,L Power Company must find the strategic positioning,continue to develop new technologies to reduce the emission of coal and other pollutants under the background of deepening the reform of the power system,vigorously develop new and renewable energy sources,and form L power The company’s core competitiveness.(2)At the accounting level,L Power Company must do a good job in information disclosure to the outside world,so that report users and investors can rest assured.Comprehensively consider all aspects of influencing factors,and find out the most suitable accounting measurement method for the company.(3)At the financial level,it is necessary to make great efforts to do three "controls",control costs and expenses,control accounts receivable,control asset-liability ratio,and two "improvements" to improve profitability and asset operation capabilities.(4)In terms of prospects,L Power Company should not only improve its innovation ability,produce more high-quality power products and increase revenue under the condition of unchanged resource advantages;but also vigorously implement the strategy of "power generation by talents" and take multiple measures simultaneously.Educate talents and provide strong talent guarantee and technical support for L Power Company. |
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