Research On The Application Of "Thematic" Lighting Design In Commercial Exhibition Space

With the development of market economy,online marketing has had a huge impact on offline marketing.People’s material and spiritual needs have been continuously improved,and their consumption concept has changed.Consumers’ purchasing behavior is no longer limited to the commodity itself,but pays more attention to shopping experience and psychological feelings.Lighting,as an important element of human life and environment texture,plays an important role in promoting the atmosphere rendering and information expression in commercial exhibition space."Thematic" lighting design has a more rich and clever form of artistic expression,can better show the characteristics of goods and brand tone,cause emotional resonance of consumers,so as to establish a good corporate image,promote the purchase behavior,and further promote the development of commercial exhibition space.This paper focuses on the application of "thematic" lighting design in commercial exhibition space,and analyzes and explores from two aspects of "thematic" lighting design and commercial exhibition space.This paper first expounds the concept and development of commercial exhibition space,summarizes and analyzes its components and design principles,and provides a theoretical basis and design ideas for the intervention of "thematic" lighting design in commercial exhibition space.Secondly,this paper describes the relationship between lighting design and commercial exhibition space in details,combs the basic theory of lighting design,the presentation of the concept of "thematic" lighting design,features,summarizing the selection of lamps and design methods,find a "thematic" lighting design in commercial exhibition space,made clear the necessity of choice.Through to the light,the intensity of illumination,the color elements such as further analysis,combined with the actual cases,sums up the "thematic" lighting design in commercial exhibition space design technique,and application in the design of SHOES concept pavilion,and through the graduation design inspection "thematic" lighting design in the feasibility and the importance in commercial exhibition space.In the end,the thesis summarizes the content of the whole paper and expounds the understanding and expectation of the "thematic" lighting design in the commercial exhibition space.There are 44 figures and 4 tables and 54 references in this paper.