Operating Strategy Solution About WeChat Official Account Of H Company

Based on the backgrounds of 5th generation communication technology rapidly developing and smart devises widely using,new media become the main method of information acquisition among Chinese netizen.Not only new media have changed the way of information dissemination,but also holding the function as interests gathering,message promotion,members management,online shopping,etc.In this situation,Chinese netizen gradually changed their mind from “information acquisition”to “information consumption during the process of new media adaption.It has attracted great attention of Chinese public when We Chat official account released in 2012,remodeling Chinese social communication.In the background of information exploring,We Chat official account developed netizen in Fragmented Reading as well as cater to great capacity interests of them.In order to satisfied with variation of information demand of Chinese netizen,many Chinese state-owned enterprises began to set up We Chat official accounts.Compared with business new media,a great number of Chinese state-owned enterprises We Chat official accounts holder fall into a misunderstanding of treating We Chat official accounts as official website of their enterprise.As a result,the information of We Chat official account appears to monotonous,and the modality of information from the platform seems to be mechanical,too.In short,it would bring out implicit effect of marketing strategy of We Chat official accounts.This study aimed at We Chat official accounts H company marketing strategy,during Aug 2014 to Aug 2018,Search into the present situation of inactivity about followers.Through the method of content analysis,questionnaire report analysis,and references analysis,and comparing the WCI index with other Chinese state-owned enterprises We Chat official accounts.Exploring the deficiency of H company We Chat official account in operation process.This study drawing support from AISAS communication theory to helps us comprehending the mentality of flowers,as well as fix a new position of marketing strategy based on STP marketing theory.On the one hand,this study solves the main problem of marketing strategy about H company based on 4V marketing theory among Content,UI vision,Functionality of account,interactive quality of account,and put forward a brand new marketing strategy to enhance the effect of marketing strategy.On the other hand,this study would change the situation of inactivity about flowers as well.This study also make recommendations to every account operator,through the search of marketing strategy about H company We Chat official account,to promote the activity of followers and marketing effect,as and functionality of H company We Chat official account.