Research On The Evaluation And Perception Of Village Landscape In Western Sichuan Based On The Network Content Analysis Method

With the development of rural revitalization strategy,rural tourism is also booming.A large number of rural tourism demonstration villages have appeared,which is both an opportunity and a challenge to the development of rural landscape.This paper analyzes the current situation and problems of the rural landscape of tourist villages in western Sichuan by studying relevant literature on rural landscape evaluation and combining with field investigation and collection of destination landscape evaluation network data.Based on network content analysis,the landscape evaluation system is determined by combining other methods.At the same time,the content analysis method combined with network data was used to study the perceived image of the rural landscape in tourist villages,so as to improve the rural landscape evaluation system as its data and emotional supplement,which is also the innovation point of this paper.At last,the landscape evaluation and image perception of mingyue Village in Chengdu city are studied.The main research results are as follows:1.With the combination of network content analysis method,analytic hierarchy process method and expert consultation method,the rural landscape evaluation system of tourismoriented villages in western sichuan was established,with 5 criterion layers,12 factor layers and 28 index layers.The criterion is social value,economic value,cultural value,ecological value and aesthetic value.2.By combining analytic hierarchy process with questionnaire,the judgment matrix is constructed and the weight of indicators is calculated.The results show that: ecological value(0.4658)> aesthetic value(0.2057)> cultural value(0.204)> social value(0.0681)> economic value(0.0564).The most important factor in ecological value is to maintain the effect of microclimate,the most important factor in aesthetic value is the artistic conception of landscape,the most important factor in cultural value is the local historical culture,the most important factor in social value is the rationality of public space construction,and the most important factor in economic value is the sustainable development of rural areas.3.Using the network content analysis method and combining with the ROST CM6 software,analyze the landscape cognitive image,landscape emotional image,landscape overall image and semantic structure network map of the rural landscape,and finally get the tourists’ perception image cognitive system of the rural landscape.4.According to the established evaluation index system and landscape image evaluation system,conduct a research on the rural landscape evaluation and perceived image of mingyue village in chengdu: the overall landscape evaluation score of mingyue village is relatively high,among which the ecological value,cultural value and aesthetic value are relatively prominent,and the economic value and social value need to be strengthened and developed.Tourists are most impressed by the ecological value and cultural value of the village,and the landscape of the village has been positively evaluated by most tourists.Finally,some reasonable Suggestions for landscape improvement are put forward,which will provide a basis for future research on rural landscape.