| This paper studies the current situation and development of Yuwen’s cultural and creative products,and studies how to apply Yuwen’s innovation to cultural and creative products.This article analyzes and refines the fish patterns of various periods,researches how to integrate their inner cultural expression and the artistic aesthetics of modern design,and through combing the development of fish patterns,spiritual connotation,and auspicious meanings,the pattern color and pattern content are analyzed.Innovate and continuously develop fish pattern cultural and creative products with traditional aesthetics and modern art design to find suitable cultural and creative designs for the "Yuyuan" brand. |
