The Present Situation And Development Strategy Of Ancient Architecture Tourism

Chinese civilization has been handed down for five thousand years.At the same time,ancient Chinese architectural art is world-famous for its superb construction technology,rich aesthetic experience,solid philosophical connotation and unique characteristics of Chinese people.It forms an ancient architectural system with European architecture and Islamic architecture.After several large-scale constructions in the Qin,Han,Tang,song,and Ming and Qing Dynasties,ancient Chinese architecture now leaves us a cultural treasure house with large scale,considerable number,and rich and colorful architectural art.Today,the ancient architecture still has a very high value of literature and art appreciation,historical and cultural resources protection,scientific research and technology application.It is an important historical and cultural heritage and material and spiritual wealth left by the ancient working people to the contemporary people.In the long history of ancient Chinese national architectural design art,it has gradually developed into an architectural design style with wood carving as the main decoration,cornice,flying column and bucket arch as the combination,distinct class level,group function coordination and harmonious unity of human and nature.The comprehensive interpretation and perfect performance of all kinds of ancient buildings correspond to the political,economic,social living conditions and cultural conditions of the historical era.Entering the post industrial era,the rapid development of human social civilization has led to the continuous strengthening of the demand for ancient history and culture.With the tourism and leisure mode becoming more and more popular,countries have begun to pay attention to and notice that ancient buildings can be used as a kind of tourism resources.Many ancient buildings have been taken as the landmark buildings of important tourist attractions and entered the ancient architectural culture With the rapid development of tourism,the ancient architecture tourism mode has been successfully shaped.This paper tries to make use of the cultural and historical connotation of ancient Chinese architecture and the concept of sustainable development to explore a way to protect and sustainable development of ancient Chinese architecture.Ancient architecture can not only strengthen the construction of spiritual civilization and material civilization of socialism with Chinese characteristics,but also show the world the profound cultural connotation and unique artistic characteristics of ancient architecture,which plays an important role in the propaganda of Chinese civilization and history and the expansion of the international influence of Chinese culture.In this paper,Shuozhou Yingxian Wooden Tower as an example,combined with the current tourism environment of China’s ancient architecture tourism development planning,Shuozhou Yingxian Wooden Tower for systematic carding and in-depth discussion,the specific content is as follows.The first chapter mainly determines the research background and significance of this paper,puts forward the research purpose and direction of this paper,and summarizes the methods and content of this paper.The second chapter mainly carries out relevant literature research at home and abroad,and comprehensively expounds the concept of ancient architecture tourism.The third chapter summarizes the historical origin of the wooden pagoda in Yingxian County,the current situation of the wooden pagoda ancient buildings,the current situation of the tourist attractions,the tourism situation in recent years and the supporting conditions around the scenic spots,summarizes the difficulties faced by the current Yingxian Wooden Pagoda tourism,summarizes the distribution of tourism resources of Yingxian Wooden Pagoda and the advantages of the follow-up new ancient building tourism,and summarizes the ancient building tourism The current situation of the development and the problems encountered provide a basic discussion for the follow-up solution to the problem of restricting the development of ancient architecture tourism at this stage.The fourth chapter is the corresponding County wooden tower tourism market for in-depth research,through the questionnaire to determine the preferences of tourists,so as to provide data for building a tourism destination.The fifth chapter is an elaboration of the development strategy of Yingxian Wooden Pagoda scenic spot.It summarizes the development principles of Yingxian Wooden Pagoda scenic spot tourism,designs corresponding tourism products according to the principles,and forms a dual promotion mode of Yingxian Wooden Pagoda tourism and product management.At the same time,it puts forward corresponding suggestions to solve the current difficulties faced by the scenic spot.The sixth chapter is the summary and Prospect of the research content,a comprehensive overview of the research content of this paper,hoping that through continuous in-depth research,improve the current stage of ancient architecture tourism development system,let more tourists see the real charm of ancient architecture.Ancient architectural art is not only an important material basis for the sustainable development of local tourism,but also an important experience of Neolithic traditional architectural design and new era art building creation.Building Yingxian Wooden Pagoda tourism destination is of great significance for the sustainable development of local economy and society,attracting investment and the promotion and dissemination of architectural art Once the site is established,more and more experts and scholars will care about,support and protect the Millennium pagoda.Based on the policy support of ancient architecture tourism and the internal cultural heritage of Yingxian Wooden Pagoda,this paper explores the characteristic activities and products inside and around Yingxian Wooden Pagoda,integrates the natural tourism resources and modern tourism resources in the whole region,establishes the concept of cultural tourism complex,researches and develops high-quality tourism routes,and establishes multi-level tourism system from experience tourism,further study and other modes Yuanhua Yingxian Wooden Pagoda development form shows the charm of Yingxian Wooden Pagoda to the public in the most intuitive form,and helps ancient buildings become an important driving force to promote the development of tourism industry.