Study On The Optimization Of The Diversification Strategy Of A-enterprises In Transition Based On The View Of Resource Base

With the development of society and the progress of science and technology,the national economy has changed from high speed development to high quality development.As a group of old enterprises,especially liquid chemical industry enterprises,facing the pressure of eliminating backward production capacity,improving safety and environmental protection essence safety,how to use the re-planning of their own resources,and how to improve the management of resources to meet the requirements of enterprise survival and future strategic development are the problems that most enterprises in transition need to face.Whether enterprises can carry out diversified development strategy must judge and identify their own resources and abilities.The resources and ability of the enterprise are the internal factors of the enterprise itself,and the internal cause,as the source and motive force to promote the development and change of things,is the basis for the change of things.Therefore,in the process of transformation and development,enterprises must objectively analyze the shortcomings of their own resources and capabilities,put forward practical development strategies under the premise of confidant,and in the process of implementing the strategy landing,we should constantly innovate and match the resources with the strategic development while making rational use of the existing resources,dynamically enhance the ability to use resources,and achieve the matching and peace of resources and capabilities.Heng.Only when its own resources and ability are effectively improved and meet the requirements of survival and development,can enterprises seize the opportunity of external development and achieve high quality and lasting development.Based on the analysis of the existing resources and capabilities,combined with the changes of industry policy,this paper replans the old resources in enterprises to meet the requirements of high-quality development through technological transformation.At the same time,the diversification strategy of enterprises is optimized and selected according to resource capacity constraints,so as to effectively position enterprise development goals and help enterprises to reshape their core competitiveness.In the acquisition of external resources,enterprises can use own resource endowment,share resources with surrounding enterprises,cooperate win-win,give full play to the surplus value of resources,improve the utility of resources;At the same time,through equity investment,form a strategic alliance with equity companies,play cooperation efficiency,make large market scale,and create benefits with external resources.A enterprises can use their own financing function to acquire high-quality resources of the same industry and expand the distribution points to form a synergistic advantage with the integrated operation of A enterprises by borrowing the resources and social assets of their parent companies.A enterprises can acquire enterprises directly through market financing to improve their development stamina,and realize the development of double wheel drive.By studying the typical cases of A enterprises,we hope to bring enlightenment to the resource integration and strategic adjustment of similar old enterprises,and provide reference for enterprises to solve similar problems.