Research On Customer Relationship Management Based On Life Cycle Of F Company

In recent years,with the continuous introduction of policies to support the medical device industry,the increasing demand for medical devices caused by the aging society and the status quo that a large number of domestic medical institutions are updating equipment,China’s medical device industry ushered in good development opportunities.However,with the increasing number of domestic independent medical device manufacturers and the influx of foreign enterprises,the competition in this industry is becoming increasingly fierce.In the face of fierce market competition,multinational f medical device company is facing the dilemma of poor performance,shrinking market share and declining profit level in recent years.In order to restore its market position and competitive advantage,F company expects to establish a new customer relationship management model to maintain customer volume and customer loyalty,extend customer life cycle,prevent continuous loss of customers,and explore,maintain and enhance customer value,so as to continue to maintain F company’s rapid development and dominant position in China’s medical device market.The author takes f medical device company as the research object,mainly adopts the literature research method and questionnaire survey method,combined with the analysis of the specific results of the questionnaire survey,and based on the theory of customer life cycle value,designs the improvement plan and strategy of customer relationship management of F medical device company.First of all,through the analysis of the current situation of the medical device industry,the author puts forward the background and significance of the research on the customer relationship management of F medical device company,as well as the research methods and ideas.Secondly,the relevant literature of customer relationship management,especially in medical device enterprises,is intensively combed,and the application status of customer relationship management in medical device industry is analyzed.Then,based on the analysis of the current situation of F medical device company’s customer management,this paper finds out the existing problems of F medical device company’s customer relationship management through questionnaire survey: the main problems are unreasonable Department structure,lack of comprehensive and efficient customer relationship management information platform,insufficient utilization of customer data,shortened customer life cycle and dissatisfaction with F company’s after-sales service Wait for a series of questions.Through the research on the current situation of F company’s customer relationship management and the problems found in the investigation,we have worked out the customer relationship management plan and strategy suitable for F medical device company.We hope that this plan and strategy can not only improve the customer relationship management of F medical device company,but also provide some reference for other medical device companies.