Research On The Implementation Effect Of Boss Electric’s Internal And External Shareholding Plan

As a long-term incentive mechanism,the employee stock ownership plan can effectively stimulate the enthusiasm of employees,improve the level of corporate governance,and realize the long-term development of the company.Therefore,it has become one of the enthusiastic methods of many listed companies.With the continuous improvement of policies and market environment,many companies have expanded the implementation of shareholding plans from internal personnel to external personnel,such as dealers or agents.Holding stocks by distributors or agents and binding core high-quality distributors with equity as a bond will further increase distributors or agents’ reliance on the manufacturer’s brand,effectively stimulate distributors’ enthusiasm for market development and product promotion,and stabilize The enterprise marketing system encourages dealers and enterprises to form a community of interests and seek common development.Therefore,how to design internal and external shareholding plans to promote the vigorous development of enterprises is a question that needs to be considered for those enterprises that value external stakeholders.Since most of the participants in the shareholding plans of listed companies in my country are internal employees and executives,only a small number of listed companies will implement shareholding plans for outsiders at the same time.Boss Electric is one of the listed companies that implement both internal and external shareholding plans.It is typical and representative.Therefore,this article will conduct a case study on Boss Electric’s internal and external shareholding plans.This article takes Boss Electric as the case study object,and analyzes the case in detail on the basis of consulting related documents and related theories of the shareholding plan.In the third part,the article introduces the development status of the kitchen appliance industry and the basic situation of Boss Appliances,elaborates the specific implementation content and conditions of Boss Appliances’ internal and external shareholding plans,and analyzes the background and motivations for its implementation of internal and external shareholding plans,and then In the fourth part,it focuses on the analysis of the effect of the implementation of the shareholding plan,including the impact on agents,the impact on internal personnel,the impact on the market size,the impact on the company’s financial performance,and the impact on shareholder wealth.Expand the analysis.Finally,it puts forward suggestions on the problems existing in the internal and external shareholding plan of Boss Electric,and summarizes the enlightenment for other companies to learn from and refer to.This article finally concludes that the implementation effect of the internal and external shareholding plan implemented by Boss Electric since 2015 was more obvious in the early stage,but the internal and external shareholding plan implemented in 2018 was weaker than the previous implementation,mainly due to the real estate policy The slowdown is caused,and there are certain problems in the implementation of its internal and external shareholding plans.For example,the shareholding plan does not set performance indicators,the proportion of employee shares is low,and the duration of the shareholding plan is set to be shorter.This article also points out Related suggestions,and get relevant enlightenment from them.