Research On Market Value Management Of GREE Based On The Perspective Of Stakeholders

In the mature international capital market,the correlation between the company’s stock price and the company’s intrinsic value is high.Market value is regarded as one of the important indicators to measure the strength of listed companies.In China,with the completion of the reform of non-tradable shares,the capital market has entered the era of full circulation.Market value is also increasingly used as an important indicator of shareholder wealth,management performance,investor relations,and others.Market value management has become an important part of performance management of listed companies.How to conduct effective market value management for listed companies should not only focus on establishing a solid value creation foundation for stakeholders,but also reduce the deviation between market value and intrinsic value through value management in the capital market.Moreover,the capital market should recognize its intrinsic value through effective information transmission.The typical case has good practical significance.In this paper,GREE is selected for in-depth study.This paper firstly introduces the basic concepts of market value,market value management,value management and stakeholders,and expounds the differences and connections between market value management and value management,introduces value creation,value management and value realization of market value management and the theoretical basis of market value management.Then it introduces the general situation,development history,operation and financial status of GREE as well as the important stakeholders.Secondly,the current market value management status of GREE is qualitatively analyzed from the three aspects of value creation,value management and value realization,and the experience of market value management is summarized to point out the existing problems.Thirdly,the intrinsic value of GREE is evaluated by the P/E ratio comparison and EVA method to judge whether it deviates from the market value,and the effect of market value management is estimated.Furthermore,the market value management evaluation index system of GREE was constructed from the dimension of value and stakeholder.The market value management of GREE was evaluated vertically and horizontally by Entropy Weight TOPSIS evaluation method,and the market value management effect of GREE was quantitatively analyzed.Finally,the suggestions for continuous improvement of GREE market value management from the perspective of stakeholders are proposed:(1)Interface to the impact of stakeholders on market value management;(2)Pay attention to profit management to improve the value creation ability;(3)Constantly enrich the means to enforce the value management ability;(4)Strengthen image management and enhance the value realization ability.In a word,through the research on the market value management of GREE,it is found that GREE must attach importance to market value management,and conduct systematic and comprehensive management from value creation,value management to value realization.Attach importance to the management of stakeholders and give play to the role of stakeholders in value creation,make full use of dividend policy,increase in holdings,share repurchase and other means of value management to promote the unification of market value and intrinsic value,strengthen information disclosure,build a good public image to promote value realization,and achieve the benign and sustainable development.