Research On The Design And Application Of Graphic Symbols Based On The Spirit Of Red Boat

"Nanhu Hongchuan","Wufangzhai Zongzi","Wuzhen and Xitang" and so on are synonymous with Jiaxing.In fact,Jiaxing,a water town in the south of the Yangtze River,has profound historical culture,humanistic spirit and excellent cultural tourism resources.Among them,"red boat spirit",as the most important and prominent red cultural spirit,has become one of the fastest developing tourism resources in Jiaxing in recent years,and has become a hot spot of domestic red tourism resources.As a kind of revolutionary spirit,red boat spirit is an important part of Chinese revolutionary spirit.With the centenary of CPC,red boat spirit has become an important development object of Jiaxing’s history and culture.Accompanied by the red boat spirit is Nanhu culture,which contains a wealth of landscape humanistic spirit and artistic and cultural spirit,and also contains many places of interest,such as Haogu tower,Yanyu tower,Shaoyuan,Fanghezhou and so on.Red boat spirit is a kind of invisible revolutionary spirit.How to combine with the long-standing cultural connotation of Nanhu in the ancient city,and make innovative expression through tangible graphic symbol design,so as to achieve the purpose of spreading and carrying forward the red boat spirit and developing Nanhu culture.This paper takes the graphic symbol design of red boat spirit as the research object,deeply understands the background and cultural connotation of red boat spirit,and deeply analyzes the role and significance of red boat spirit in contemporary culture.Based on the theory of graphic semiotics and the concept of cultural creativity,this paper interprets the classic Museum Cultural and creative cases,focusing on the practical,aesthetic and emotional functions of cultural and creative products.Based on the profound connotation of the red boat spirit,this paper explores the development mode of the cultural and creative design of the graphic symbols of the red boat spirit,explores new application scenarios,creates new cultural mood and atmosphere,studies new forms and structures of products,conveys the functions of the products,and creates a distinctive red boat spirit image,Serve red tourism and carry forward the spirit of patriotism.Through the graphic symbol design practice of the red boat spirit,we can enhance the spread scope of the red boat spirit,effectively carry forward the red boat spirit,enhance the National People’s sense of belonging and emotional resonance to the red boat spirit,enhance patriotism education,and provide some reference for the innovation of domestic red cultural and creative products.