Research On The Development Strategy For Jianhua Building Materials(Jilin) Co.,LTD

Over 40 years of reform and opening up,China’s infrastructure construction and real estate industry has been rapid development,and is of commodity concrete industry and large-scale development of prestressed high strength concrete pile foundation.However,with the concept of "housing is not speculation" put forward in recent years and the development of the upstream industry slows down,prestressed concrete pile foundation and even the whole commercial concrete industry have appeared the situation of excess capacity.In recent years,the demand for prestressed pipe piles in Jilin province has stabilized at about 9 million meters,and Jianhua building materials(Jilin)co.,LTD occupies about 1/3 of the market share.Along with2020 older,integration,Gongzhuling into booming in Changchun,Changchun new district,the demand of construction industry is further opened,how to adjust the corporate strategy in order to further seize market share in excess capacity of the market,become JHF building materials(Jilin)co.,LTD.,faces significant problems.This paper takes Jianhua Building Materials(Jilin)Co.,Ltd.as the research object,adopts literature analysis method,case study method and field investigation method,and makes an in-depth study on the development strategy of Jianhua Building Materials(Jilin)Co.,Ltd.Firstly,the paper expounds the related concepts of the theory of diversified development strategy and the theory of enterprise core competence and the application of this theory at home and abroad.Secondly,it introduces the development status and existing problems of Jianhua Building Materials(Jilin)Co.,Ltd.,and points out the necessity of development strategy research.Then the internal and external business environment analysis and SWOT analysis of Jianhua Building Materials(Jilin)Co.,Ltd.An analysis of the external environment shows that policies are generally positive,with steady economic growth and rising population.The use of new equipment and new materials is both an opportunity and a challenge for the company.Companies with different systems and different business concepts in the industry have strong competitiveness.The company has strong bargaining power over suppliers of equipment,cement and auxiliary materials,while weak bargaining power over suppliers of steel and sand and stone.In the short term,there is still some threat from substitutes.The company has certain advantages in bargaining with customers;The potential threat mainly comes from the construction units with the background of state-owned enterprises and construction.In the analysis of internal environment,the resources and capabilities of the company are mainly studied,including: human resources,financial resources,supplier resources,customer resources,operation ability,marketing ability,innovation and research and development ability.In strategic matrix of SWOT analysis,the external environment and internal advantage,all of the company to form good terms,the company is suitable for use expansionary strategy(SO strategy)through the above analysis and research,finally determine suitable for the development strategy of the company’s present situation for the intensive development strategy,diversification strategy,cost leadership strategy,and implement the strategy of m&a,the combination of the base to do strongly does the core of pipe pile under the premise of products business,by expanding the field of civil market and the promotion of pipe pile class product,the pipe pile class two of new growth pole,through innovation and industrial chain drive,Realize the strategic planning of "one axis,two wings,two wheel drive".Finally,in finance,manpower,technology research and development to develop the strategy implementation of the safeguard measures,for Jianhua Building Materials(Jilin)Co.,Ltd.to provide a reasonable plan for strategic upgrading.