Research On Evaluation System Of Automobile Styling Design Based On User Participation

The design of automobile products provides users with convenient travel services and creates a better life for people.With the continuous improvement of user needs,automobile styling has become a hot topic of common concern of designers and users.To meet the needs of technological development in the internet era,how to give users the actual evaluation right in the stage of automobile styling design,improve the degree of user participation,and get users’ positive and accurate feedback,is a problem worthy of our high attention.This paper introduces the user-participation concept into automobile styling design,and and builds a user-participated automobile styling design evaluation system to assist in improving the quality and efficiency of automobile styling design.Based on the concept of participatory design and the existing evaluation methods of user participation in automobile styling design,the evaluation process and content of user participation in the design phase are detailed.Firstly,the research background and status quo are introduced,the purpose,significance,content and methods of the research are described,summarizes the research status of user participation design and evaluation of automobile styling design,and discusses the evaluation methods of user participation in automobile styling design.Secondly,starting from the actual design,the research work of users and enterprise stakeholders is carried out to obtain the intention and demand of users to participate in the evaluation of automobile styling design,and to have a deep understanding of the current situation of users’ participation in automobile styling design of major enterprises at home and abroad,and to find and summarize the pain points.Based on automobile styling design process,design evaluation system for users to participate in generalizes the task process,the relationship between user participation in the semantic evaluation model was established,to obtain the evaluation system of the semantic elements and image plate,and the key characteristics of automobile styling was extracted,and then puts forward the automobile styling design based on user participatory evaluation system.Finally,the construction idea of user participation evaluation system platform for automobile styling design is put forward to ensure that users have a convenient and unobstructed online evaluation channel.In addition,10 sets of SUV styling design schemes under the same theme were designed,and the design schemes were evaluated based on whether the established evaluation system of automobile styling design was applied.The evaluation results were analyzed and the usability of the evaluation system was preliminarily tested.At the same time,based on the feedback of testers,the evaluation content of each stage was further improved.