Research On The Problem Analysis Of Automobile Financial Leasing Under The Background Of Internet In Yixin Group

With the development of the global economic environment and the change of consumption concept,the attention and demand of different capital strength consumers for automobiles are increasing year by year.The traditional full consumption of automobile and automobile consumption credit can not meet the current general demand of automobile consumers.Therefore,automobile financial leasing,a new type of automobile consumption mode which sets fiancing and financial matter as one has appeared in China.At the same time,in the context of the rapid development of the Internet,the Internet automobile financial leasing has emerged,which includes the characteristics of "purchase by rent" and combines with new Internet technologies.The rapid spread speed and huge data traffic of the Internet have become the basis and guarantee for Internet automobile financial leasing to be recognized by the market and develop steadily as a new automobile consumption mode.China’s automobile financial leasing industry started in the 1980s and has only developed for more than 30 years,especially going through a long period of governance and adjustment for more than 10 years.Therefore,as a way of automobile consumption,automobile financial leasing is still in its infancy in China.By the end of 2018,the penetration rate of automobile financial leasing in China is only 3%-5%,which is significantly lower than that in developed countries such as the United States,and its popularity in China is also far lower than that in other automobile consumption modes such as automobile consumption credit.Therefore,this paper first summarizes the existing problems of automobile financial leasing industry in China,and then introduces Yixin Group,a typical automobile financial leasing company,looking for the future development direction of China’s automobile finance leasing industry.This paper is divided into six parts.Firstly,the first two parts summarize the basic concepts,basic theories,characteristics and models of automobile financial leasing through literature research,induction and comparison.Then in the third part,it analyzes the current situation of China’s automobile financial leasing under the background of Internet from the perspective of market and financing,and then according to the current situation analysis and combined with the background of China’s automobile financial leasing,it puts forward four problems existing in China’s automobile financial leasing in the fourth part,including the single financing channel of automobile financial leasing companies,the imperfect second-hand car market,lack of supporting laws and policies for automobile financial leasing,and the primitive overall risk management level of automobile financing and leasing companies.In the fifth part,this paper introduces the case of Yixin Group,a typical Internet automobile financial leasing company,and conducts its financing channels analysis,development strategy analysis,PEST analysis and financial analysis to explore to solve the existing problems,focusing on the two major problems of financing channels and risk control that can be improved from the company level.In the last part,based on the analysis of the whole automobile financial leasing market and the case of Yixin Group,some constructive suggestions are put forward,hoping to help solve the current problems and promote the development of automobile financial leasing market in China.