Competitive Intelligence Analysis Of Chinese A-class Sedan Market

Under the fierce competition of the current market economy,along with the explosion of new technologies,such as Internet,big data,cloud computing and Internet of things,the enterprises are facing a continuously increasing pressure of competition.Market competition intelligence analysis is of great significance to enterprises and becomes more and more important.Thus,competition intelligence work has been the fourth core competition factor after capital,technology and talents.With the improvement of living standards,domestic cars have entered thousands of households.The competition intelligence analysis targeting at A-class sedan cars,which have the highest market share and the widest range of exposure to the public,has guiding value to make scientific decision for enterprises and also has directing significance for car purchasers’ optimal purchase plan.The main research contents of this paper are:1.Data standardization.Based on AHP(Analytic Hierarchy Process)data quantization processing and application of EWM(Entropy Weight Method)data normalization processing.The vehicle information was obtained by using data crawler technology,and the vehicle and main performance indexes required by the research sample were selected.Based on AHP,this paper quantifies the data of performance indexes.Aiming at the quantified data of each vehicle index,EWM is used to normalize the data,so that the correlation of each index to the product is consistent.Finally,the entropy and weight values obtained by entropy weight method are used to assign corresponding weights to each attribute index,and the standardized data required by the research sample are obtained.2.Improve the traditional k-means algorithm.A new distance cost function is constructed,the initial K value is determined by calculation,and clustering analysis is performed.The Euclidean distance between each sample point and its clustering center before and after the improvement is compared and analyzed experimentally.The K value and clustering result of the improved algorithm are used to calculate the competitive threat between brands and construct the competitive matrix.3.Competitive intelligence and competitive environment analysis.By studying the results of the final standardization of samples and the competition matrix between brands,the comprehensive analysis of the competitive intelligence work is carried out,including the analysis of the bias of index attributes,the degree of product advantages and disadvantages,the analysis of the correlation degree between products and the analysis of the competition between brands.In addition,in view of the current competitive environment,policy environment analysis,social and cultural environment analysis and market environment analysis are also carried out in this research field,facing the change of the environment,the new energy vehicles will bring great competitive pressure to the traditional kinetic vehicles in the future.