A Research On The Customer Electrical Engineering Management Strategy Of Guangdong Power Grid Company Of CSG

Since the 1980 s,China has gradually promoted the reform of the electric power system.The reform of electric power system will continue to deepen in the direction of separating government from enterprises and power generation from transmission.In 2015,it issued the opinions on further deepening the reform of the electric power system(zhongfa [2015] no.9)(referred to as no.9),and the reform of the electric power system was fully carried out around seven policy objectives,including the reform of the power selling side,the liberalization of the business of increasing,distributing and selling electricity,the reform of the electricity transmission and distribution price,and the marketization of electric power trading.The large-scale power grid enterprises,represented by state grid and southern power grid,have been the first to be reformed from their original absolute advantages.In particular,the integrated companies that were originally monopolized have become the main target of market competition overnight.How to change the power marketing strategy to occupy the market share in the complex and changeable market is the most difficult problem that large power enterprises need to think about.Thesis takes SW power supply bureau of guangdong power grid branch of China southern power grid corporation as the main body of research,and analyzes the strategy of customer power project management before and after power system reform.The first chapter analyzes the process of domestic electric power system reform,and studies the direction of domestic electric power system reform in combination with various foreign electric power system reform methods.The second chapter comprehensively analyzes the current situation of south China power grid corporation,guangdong power grid corporation and SW power supply bureau,and deeply analyzes the external marketing environment of SW power supply bureau.Combined with the current power marketing strategy,the SWOT model is used to deeply analyze the internal and external environment,opportunities and challenges faced by SW power supply bureau,so as to explore the situation of SW power supply bureau and the future strategic direction.In the third chapter,the management strategy of SW power supply bureau to customer power project is analyzed in depth with the acceptance of 10 kv single power supply customer power project as the entry point.Using case comparison method,this paper compares the change of management strategy of customer power project in recent years,and explores the feasible strategy direction in the future.The fourth chapter puts forward the Suggestions and opinions that can be implemented comprehensively,and provides reference for SW power supply bureau to optimize the management strategy of customer power project that adapts to the market reform and improves customer satisfaction.