| As the Chinese economy enters a new normal,economic growth slows down and the auto industry faces a transformation.For example,the above-mentioned SAIC Group analyzes its financial performance and combines the Harvard framework to provide guidance for the management of SAIC Group’s financial performance.It also provides reference for other auto industry enterprises.The research methods mainly used in this paper include field investigation and research,literature collection,case study and statistical analysis.This paper mainly studies the financial performance of SAIC in the new situation.Through analyzing the financial statements and related materials of SAIC for the past five years,it has carried out a deep analysis of its financial performance,through report analysis,ratio analysis,and then with the industry.Other companies within the comparison.Then combined with the Harvard analysis framework,it analyzes the prospects of the automotive industry,the strategy and risks of SAIC,and the accounting problems of SAIC.It is concluded that the current situation of SAIC’s financial performance management is not optimistic,asset liquidity is gradually worsening,and the liquidity is weakened.Finally,based on the Harvard framework,these issues are given,from the perspective of strategy and finance,such as the strategy of developing new energy vehicles and strengthening inventory management.This paper analyzes SAIC Group in detail through Harvard’s financial analysis framework,and focuses on finding and solving problems.From a more practical perspective,taking into account the company’s real needs,it restores the true face of financial performance,enriches the financial performance analysis system,and points the way for the company’s future development. |