Analysis Of The Motivation And Effect Of BYD Co.,Ltd.’s Issuance Of Green Bonds

At present,China’s green bond market has a strong momentum of development,the market system is gradually improved,and the number of issuances and issuers are also increasing.As an important part of the construction of China’s green financial system,green bonds are an indispensable force in promoting China’s sustainable development and green low-carbon circular development economic system,and it is a powerful leader in achieving China’s carbon peak and carbon neutral goals.Under the background of the concept of "green development",China’s new energy automobile industry has become an important strategic industry for the country to respond to climate change and adapt to the green transition.The technological development and project construction of the new energy automobile industry is the core content of innovation in the new energy automobile field,and it is also an inevitable choice for new energy automobile enterprises to achieve green and long-term development.New financing methods like green bonds can not only meet the financing needs of enterprises in the construction of green projects and enhance their core competitiveness in the field of new energy,but also help enterprises build a green brand image and gain a good social reputation.Therefore,this article aims to explore the motivations and effects of specific companies’ issuance of green bonds by focusing on the new energy automobile industry,so as to provide reference,enlightenment and practical reference for companies to make financing decisions.In this paper,the case of BYD Co.,Ltd.issuance of green bonds is taken as the research object,focusing on exploring the motivation and effects of its issuance of green bonds.The article first clarifies the connotation,characteristics and theoretical basis of green bonds,and sorts out the institutional policies and green bond market conditions issued by China.Secondly,the article introduces the case issuers and basic information about bond issuance,and clarifies the process of BYD Co.,Ltd.’s issuance of green bonds.Third,analyze the external and internal motivations of BYD Co.,Ltd.for its issuance of green bonds in terms of its own strategic goals and its industry development positioning.Fourth,conduct an in-depth analysis of the effects of corporate bond issuance,including analyzing the company’s stock price effect using the event study method,selecting relevant financial indicators to analyze the company’s financial effect,and the social effects in corporate image and environmental protection.Finally,it summarizes the relevant conclusions of the case of BYD Co.,Ltd.issuing green bonds,and from the perspective of enterprises,provides useful enlightenment suggestions for enterprises when using green bonds,with a view to financing enterprises with green bonds and promoting the development of China’s green bond market.