The Research On Development Strategy Of TP Company

In the past twenty years,with the development of social economy and the improvement of people’s living standard,the concept of environmental protection has been deeply accepted by people.Sewage treatment as an important part of environmental protection has been developed rapidly,and gradually evolved into a sunrise industry.The foreign sewage treatment industry,after a long period of development,has become mature.The administrative control over China’s sewage treatment market has also been gradually liberalized,and relevant government support policies have been continuously introduced.In particular,rural revitalization and the building of a beautiful China,which are important parts of the 14 th five-year development plan,have become important national strategies,for the sewage treatment industry to provide a loose development environment,make it usher in a huge development opportunity.With the acceleration of market-oriented reform process,a large number of domestic and foreign funds have poured into the sewage treatment industry,making the sewage treatment market more competitive,sewage treatment enterprises are facing greater challenges than before.In order to meet the requirements of Municipal Public Affairs Management,TP company came into being,after more than twenty years of development,sewage treatment has become its main business.At present,TP Company,the market share of sewage treatment business has exceeded 70%,the market tends to saturation,its promotion space is limited,and part of its sewage treatment business is still at a loss,the competitiveness is slightly inadequate.This shows that TP company in the face of the future of a larger space for development,but also face a more intense market competition.In such a macro-context,TP company to achieve further development,can not follow the previous enterprise development strategy.Under the current new situation,TP company,as a typical state-owned enterprise in the sewage treatment industry,studies its development strategy,not only develops the development strategy theory,but also enriches the case base of the water industry development strategy,it provides a theoretical reference for the strategic transformation of traditional water companies.At the same time,through to TP company’s internal and external environment,as well as the existence opportunity and the threat analysis,formulates the new development strategy,is helpful in promoting the enterprise steady,the fast development,it also provides reference basis for other enterprises in the industry to formulate their strategies.Based on the theory of Development Strategy Management,this paper uses PEST method and porter’s five forces model to analyze the external macro environment and industry environment,and uses Efe Matrix to identify the threats and opportunities TP company faces.On the premise of introducing the development status of TP company,this paper analyzes the internal resources and capabilities of TP company,and uses the IFE method to make clear the advantages and disadvantages of TP company.Based on the analysis of external environment,internal resources and capacity,combined with SWOT,TP company should choose concentric diversification development strategy.And the company’s strategic positioning,clear strategic objectives for the development of the company,the implementation of the strategy and the implementation of the implementation of the security measures.Through the research,draw the main conclusions:First,TP Company’s Development Strategy for concentric diversification development strategy.Enterprise Strategy Determines the future development direction of an enterprise.When formulating enterprise strategy,it is necessary to make a detailed comparison and analysis of the various internal and external environmental factors faced by the enterprise,and we should make use of all kinds of strategic analysis methods to analyze and evaluate various influencing factors qualitatively and quantitatively in a timely manner,so that we can scientifically and objectively formulate appropriate development strategies,we must adjust our strategy in a timely manner and not remain unchanged.From the study of TP Company’s Development Strategy,we can see that at present,China’s sewage treatment industry is no longer under the planned economy by the state under the unified construction,operation and management of the industry,the state is opening up the water treatment market,to encourage all kinds of capital investment in the industry,TP company should not hold the idea of natural monopoly industry to formulate the sewage treatment business development strategy,but should conform to the trend of the Times,through careful analysis of their own internal and external factors,select the concentric diversification development strategy suitable for the future development of the company.Second,the implementation of strategy is an important stage of strategic management activities.Based on TP Company’s concentric diversification development strategy,through developing the company’s business,improving the technical level,improving management capacity,stimulating human resources,controlling enterprise costs and other activities,the intention strategy defined in the strategy-making stage is transformed into the specific organizational actions of the enterprise to ensure that the strategy achieves the predetermined goals.Third,the implementation of the strategy to ensure that the enterprise’s strategic objectives to achieve the support and promote the link.In order to ensure the implementation of concentric diversification strategy,TP company needs to provide guarantee from organization,system,fund,corporate culture,human resources,technology,operation,marketing and other aspects to promote the implementation of corporate strategy,to ensure the realization of the company’s strategic objectives.