| As China’s economic development into the new normal,in the past the traditional rely on energy-intensive enterprises of high input output model has not meet the requirements for high quality and economic development,and enterprise in the process of creating economic value pursuit of economic profit is an urgent need to change development strategy at present,the chemical industry facing overcapacity problems high performance low energy consumption,as a big province of chemical industry of Shandong province,the problem is particularly prominent and urgent need to find a way suitable for chemical industry technology innovation.Wanhua chemical belongs to techno logy-intensive high-end chemical enterprises,in the field of MDI and other high-end chemical products have important position in the world,Chinese chemical technology research and development of innovative chemical industry in Shandong province have important significance on to enterprise on the basis of investigation and analysis,found that the current enterprise technology research and development and innovation mainly exist the following problems:lack of system development concept;Weak independent innovation capability in key areas and core products;Research and development investment needs to be further improved,compared with the industry’s main competitors a large gap;Single product structure,too dependent on the main business income;Strong periodicity of products,affected by raw materials and sales prices;The degree of internationalization of the enterprise is not high,compared with the international chemical giant gap;The proportion of asset securitization is not high,and the capital market fund raising does not provide sufficient support for enterprise R&D.Enterprise project management level to be improved.Based on Wanhua technology research and development and innovation in the process of chemical transformation in the development process for the study of the problems in the analysis object,on the basis of provide for Wanhua chemical enterprise development strategy,innovation and continuous development of technology to help enterprises solve the problems existing in the technology research and development innovation,chemical enterprise transformation development is dedicated to provide you with the implementation of the path can be used for reference.To solve the Wanhua chemical problems existing in the research and development in the enterprise innovation,in this paper,the integrated use of literature research field interview method,questionnaire survey and comparative analysis and other research methods,comprehensively analyzed the Wanhua chemistry facing internal and external environment and industry environment,PEST analysis and SWOT analysis methods such as internal and external factor evaluation matrix of Wanhua chemical technology development strategy implementation conditions are analyzed in detail,on the basis of comprehensive analysis Wanhua chemical development condition,put forward in accordance with the technical development of the Wanhua chemical technology research and development strategy,namely,give priority to in order to implement the development strategy of leading technology The integrated technology development strategy is a complementary strategic path,which fully combines independent research and development with cooperative research and development,and the implementation and guarantee of the technology development strategy are described in detail.The innovation of this article is mainly in the traditional enterprise strategy,on the basis of research methods,this paper studies how Wanhua chemical technology research and development with technology development strategy,help Wanhua chemistry to solve their own technological innovation and the problems existing in the research and development,to fully tap their own technological advantages to achieve continuous innovation and development,transformation and upgrading of Shandong chemical industry for reference. |