Research On The Strategy Of Improving The Competitiveness Of Q Pearlescent Pigment Company

This article is based on the increasingly fierce competition in the pearlescent pigment market and the strong but unstable issues that Q Pearlescent Pigment Company is gradually developing in the current development.It hopes to use the theories and methods related to competitiveness research to carry out the competitiveness research of Q Pearlescent Pigment Company in order to help the company find a scientific,effective and competitive strategy to improve its own development characteristics.This article takes the pearlescent pigment production company Q Pearlescent Pigment Company as the research object.Firstly,it briefly describes the development situation of pearlescent pigment at home and abroad,expounds the company’s competitiveness related concepts and theories and reviews the relevant research literature.Secondly,based on the development status of Q Pearlescent Pigment Company,it uses PEST to analyze its macro environment and the Porter Five Forces model to analyze its industry environment,and discusses the company’s strengths and weaknesses,opportunities and challenges according to the SWOT analysis method.Then with the help of the competitiveness evaluation index system it identifies and evaluates the competitiveness of Q Pearlescent Pigment Company.Besides,combined with industry and the company’s development present situation and the competitive environment,the key factors that affect the company’s competitiveness are presented.Finally,it proposes strategic measures to enhance the company’s competitiveness.The main research conclusions of this article are:(1)Q Pearlescent Pigment Co.,Ltd.has developed rapidly in just a few years,but the problem of strong and unstable has gradually emerged,and there is an urgent need to research how to improve competitiveness.(2)The competitiveness evaluation score of Q Pearlescent Pigment is 7.6299,which belongs to intermediate and above level,mainly manifested by possessing core technology,large production scale,market development ability and strong capital operation ability;there is acertain level of manufacturing capacity,but the level of cost control and product quality needs to be improved;imperfect management systems,weak corporate culture construction,weak human resource integration capabilities,and serious faults in backup talent are also Q Pearlescent Pigment’s weaknesses.(3)It is necessary to comprehensively consider the combination of the following strategic measures in order to make it fully and steadily develop:strengthen core technical advantages and maintain creative vitality;enhance production and manufacturing capabilities,build intelligent factories;enhance strategic management capabilities and build excellent company culture;Improve organizational integration capabilities and build a core talent team;develop marketing ideas and improve brand awareness.It is hoped that this paper can be used to analyze and plan the strategy of improving the competitiveness of Q Pearlescent Pigment Company,provide a feasible way to improve,and offer favorable help for the company’s future market strategy development.Meanwhile,it also has certain reference value for similar pigment and new material high-tech companies to study their competitive strategies.