IP Image Of Art Toy Brand Under The Concept Of "Healing System" Design And Applied Research

"Healing" is a product of current social development.It is a practical art concept centered on emotional expression by giving positive emotions to artistic creation through design.It provides a new way to alleviate the negative psychological emotions brought by the new crown epidemic to the public.breakthrough.The rise of cultural self-confidence has promoted the development of the IP industry.IP image design has been developed and applied from the animation industry to the brand field,and then expanded to the art toy industry,showing the development trend of artistic diversification.Through the definition of the concept of "healing system",art toys and IP image and other related concepts,this topic seeks to apply the concept of "healing system" to IP image design.Specific design methods are proposed from three levels of visual recognition,psychological application and product experience,and are verified in practice.First,summarize the characteristics of design elements related to psychological feelings,and summarize the visual characteristics of the concept of "healing system" from the aspects of point,line and plane composition,color composition and material texture.Secondly,it analyzes the user experience method of the development of the "healing system" art toy brand,and proposes to strengthen the establishment of the relationship between consumers and the brand by enhancing diversified interactive feedback,improving the quality of brand service,and accelerating the construction of immersive experience space for the brand.Finally,investigate the development trend of the art toy image IP industry,analyze and sort out user characteristics,grasp the characteristics of high consumption and high emotional needs of a large number of young consumers in the new era,and build an art toy brand IP image design under the concept of "healing system" and Peripheral product design.Fully understand the application characteristics of the "healing system" concept,combined with the art psychotherapy plan,comprehensively explore the design mechanism of the "healing system" art toy brand IP image,and propose an emotional symbol for the IP design of the art toy image in order to use art toys as a medium for the public to interfere with the generation of bad emotions.It is hoped that it can help the design industry to create works that meet the emotional needs of the audience in the current era,and bring inspiration and new thinking to the design of brand IP image.