Research On Digital Interactive Display Of Brand Clothing

With the continuous development of science and technology and the upgrading of consumption,the demand of consumers is changing from standardization to personalization,and more attention is paid to the sense of interaction and experience in the process of consumption.For the clothing industry,a good display form is an important platform to stimulate consumers to participate in marketing activities,feel the brand image,convey the characteristics of goods and complete the sales purpose.In the display practice,the disadvantages of the current display mode in the consumption experience have gradually emerged.Through digital display and interaction,digital interactive display displays brand goods and images with a variety of sensory experiences,so that a variety of data and information can establish a thorough connection,improve the environment and service of brand clothing stores,improve display efficiency,upgrade sales methods,and expand marketing channels.In this paper,digital interactive technology is introduced into the category of brand clothing display.Firstly,through literature review,the development,application and manifestation of digital interactive technology are summarized.Secondly,through the analysis of the existing brand clothing cases,this paper combs the application forms of digital interactive display in different brand clothing.Thirdly,through case analysis and related literature research,this paper constructs the dimension model scale of brand clothing digital interactive display and carries out experimental research.Factor analysis is conducted on the experimental data to explore the influence of digital interactive technology on brand clothing display.Finally,the paper concludes that digital interactive display has great influence on brand clothing in the dimensions of display goods,display experience,display experience and display experience The display dimension has a positive impact,which has practical significance for the improvement of brand clothing display.Finally,based on the experimental research of digital interactive display and the characteristics of brand clothing,the design practice of digital interactive display in brand clothing stores is carried out.