Research On Optimization Of Marketing Strategy Of D Sports Goods Company

With the continuous improvement of residents’ living standards,the citizens are not satisfied with the existing lifestyles,and the citizens begin to desire more high-quality lifestyles.Especially after experiencing the new crown epidemic this year,the public generally believes that having a strong body is the capital for hard work.Therefore,fashion and healthy sports have become fashion between the people,and many people have attended the sports activities.Therefore,the demand for sports goods has become stronger and stronger.At the same time,our sports industry is also with the high development of the national economy,more enterprises have joined the manufacturing and sales of sporting goods,leading to increasingly serious competition in the industry.Traditional marketing means can’t fully suit to the new marketing situation.The development trend,manufacturers should optimize the original marketing strategy according to the complex marketing environment,which has become a topic that must be studied by current sports goods manufacturers.This article has four parts.On the one hand,this article comprehensively analyzes the inside and outside marketing environment of D Sporting Goods Company at this stage,and deeply analyzes China’s sports goods industry from multiple opinions such as market demand,supply and competition.Based on the perspective of the resources and capabilities of D Sporting Goods Company,it analyzes the marketing situation in which the corporation is;secondly,from the opinion of the company’s long marketing strategy,it generally analyzes the company’s long marketing environment.The issue and the trouble that should to be optimized,and then based on the results of the analysis made in this article,we can propose effective and feasible marketing plans to help D Sporting Goods Company get out of the predicament,sales performance is rising,and more for the company Business value.This paper’s purpose is mainly about marketing strategy optimization and adjustment,to provide specific advice for D Sporting Goods Company to help it to develop,and to provide a certain reference for new sports goods production and sales companies entering the market in the future.Then quickly find effective and in line with its characteristics of marketing strategies.