The Research On Coal Marketing Strategy Of Long May Mining Co.Ltd

Coal is one of the most important basic energy in China now,which plays an important role in economic development and people's livelihood.Coal enterprises develop well is directly related to the stability and sustainability of national development.Long May Mining CO.LTD is located in the northeast of China Heilongjiang.Since its establishment,it has reorganized and merged four large state-owned mining bureaus,it became the biggest coal company in the three eastern provinces.In recent years,with the supply side reform,the coal industry has obtained a rare development opportunity.In this case,it must seize the opportunity to complete the task of industrial upgrading and strategic transformation.As the main business of Long May Mining CO.LTD,coal sales plays an important role in the healthy development.First,this paper introduce the development of the Long May Mining CO.LTD,deeply analyz the deficiencies and causes of the current marketing strategy.Secondly,with the PEST and SWOT,we know the appropriate development direction for the coal marketing strategy of Long May Mining CO.LTD.With the analysis of marketing area,supply and demand relationship,the same industry,product inventory,find the positioning of Long May Mining CO.LTD in China's coal market trading.Based on the STP analysis of coal marketing of Long May Mining CO.LTD,subdivides the coal market into Long Term Agreement Market,Inside and Outside of Heilongjiang Market,Steam coal and Refined coal Market.puts forward different adjustment direction of coal marketing strategy,and formulates corresponding marketing strategy.Finally,according to the coal marketing adjustment strategy,put forward the corresponding safeguard measures.Hope that through the study of this paper can provide some references for coal marketing and sustainable development of enterprises in the future.