The Design Of Huayao Flower-Picking Children'S Educational Toys From The Perspective Of Memes

Huayao Flower Picking is a scent of culture bred in the mountains and ridges of Longhui,Hunan.It has been passed down from generation to generation in the long river of history,and it is endless.Strolling in Longhui,the colorful and beautifully decorated flower products all show the life taste and aesthetic thinking of the Yao people.However,with the rapid development of industrial production today,industrial products occupy the mainstream market,driving economic growth while neglecting the in-depth exploration of product design concepts.In such a market environment,the Huayao flower picking process is facing huge resistance in spreading and inheriting issues due to the single product and narrow coverage,and it gradually tends to be quiet.Cultural and creative products are the mainstream breakthrough for the inheritance and innovation of traditional cultural elements,and also the only way for Huayao to get out of its imprisonment.In recent years,the implementation of the "two-child policy" has promoted the development of the children's educational toy market.Creativity and culture are the new requirements of the times for toy design.Directly guide children's thinking and cognition.Taking the Huayao flower picking as the cultural background and carrying the east wind of the children's toy market,not only opened up new ideas for the inheritance of the flower picking craft,but also injected fresh blood into the ideological connotation of children's toy design,played an educational role,and demonstrated cultural self-confidence.This topic is based on the design practice exploration of Huayao's flower-picking children's educational toys from the perspective of memes.First,guided by the memetic theory,deconstruct the Huayao flower-picking culture memetic,dig out the law of expansion and evolution of the culture in the process of dissemination,and classify and organize the Huayao flower-picking meme database to establish the Huayao flower-picking meme database;Secondly,through field research and interviews,we have evaluated the strong memes of Huayao's flower picking culture in different dimensions,so as to design and integrate the new strong design memetic group that has been extracted and reorganized with the user needs of children's educational toys.Construct a design model to guide the completion of design practice;in the end,the research of this topic has achieved the design goals of personalized,innovative and interesting children's cultural and creative products,bringing in the gap of Huayao culture in modern life,and broadening the content of related cultural and creative products The performance dimension provides a constructive design method for the inheritance,protection and practice of intangible cultural heritage.