Research On Product Competitiveness Of Qingdao Sanconcord Forging Co.LTD

This paper takes Qingdao Sanconcord Forge Co.,Ltd.as a case study object,first of all,the enterprise is located in the steel industry environment analysis,collect domestic and foreign industry data,analysis and generalization of the current situation of the industry;Thus,the research can be found the development space and direction of enterprises,and again,on the basis of a brief introduction to the development status of Qingdao Sanconcord Forge Co.,Ltd.and a brief description of the company’s product type and scale,the porter five-force model of the enterprise’s internal and external environment to carry out a specific analysis,analysis of the enterprise product supply and demand,industry development trends,etc.Summarizing the internal and external advantages and disadvantages of Qingdao Sanconcord Forge Co.,Ltd.,finally,from the enterprise products,the index system for evaluating product competitiveness is established,and the index system is calculated by expert judgment and hierarchical analysis.On this basis,the product competitiveness of Qingdao Sanconcord Forge Co.,Ltd.quantitative analysis,and the distribution of questionnaires and with the heads of various departments of the enterprise to carry out product competitiveness discussion.the increase in the cost caused by the increase in the price of raw materials,the product type is less,the sales channel is relatively single,the after-sales service is not perfect,and so on,in view of the existing problems and put forward the reasons that affect the competitiveness of the enterprise’s products,And for the current situation and reasons of the competitiveness of the enterprise’s products,and then to analyze the factors affecting product competitiveness,targeted to improve the competitiveness of enterprise products and make suggestions for decision-making,that is,to optimize and improve product quality management process and cost management,improve product sales channels,Do a good job in the cultivation and reserve of technical personnel,do a good job in product marketing to enhance brand effect,enhance product after-sales service,etc.,and promote technological upgrading,organizational restructuring,etc.,in order to adapt to the continuous development of changing market environment.