Business Model And Financial Performance Analysis Of The LEGO Group

One belt,one road and another four decades of reform and opening up,China's economic growth is slowing down.At the same time,there are many vitality.Many foreign enterprises are optimistic about China's development prospects,and have increased investment in the Chinese market,including the Lego Group,the leading toy industry in the world.In the new era of rapid development,the analysis of strategic performance evaluation of many companies is relatively backward.Most companies use single financial performance as the leading means of performance evaluation,so that the company's operation strategy and enterprise management performance can not be well integrated,which has a negative effect on the long and stable operation of the company director.Most companies manage performance evaluation and company management evaluation and personnel evaluation are the same,so as to control the strategic operation of the company.However,this kind of evaluation method is only formal,and does not include the company's operation strategy into the company's performance management,ignoring the unity construction of the company's strategic management objectives and performance management.This thesis takes LEGO Group as the research object.Firstly,it explores the business model of LEGO Group and compares it with the other three enterprises to further explain its characteristics.Secondly,based on the comparative analysis and balanced scorecard,it compares the financial data of LEGO Group with the other two international famous toy enterprises and the leading enterprises in China's toy industry.Thirdly,it analyzes on the basis of the characteristics of the company's industry,the financial performance evaluation system based on the balanced scorecard is constructed to transform the company's strategic level into quantifiable indicators,and the weights of each indicator are determined by the expert scoring method and the analytic hierarchy process.Finally,the existing advantages and threats faced by LEGO group in the Chinese market are proposed.Through the research of this thesis,it analyzes the business model of LEGO Group,and provides theoretical support and practical guidance for the financial performance analysis of other similar enterprises.