Research On Cultural And Creative Product Design Of Yunyang Geological Museum

In recent years,as the country pays more and more attention to the development of museums,the government has successively promulgated a series of policies related to the cultural industry.These policies have pointed out the direction and provided guidance for the development of the cultural and creative industry of museums,and promoted the development of the entire industry.A thriving development trend.The museum preserves and displays the historical culture and scientific and cultural knowledge of different regions,provides a good spiritual carrier for the development and design of cultural and creative products,and has a broad consumer market.Yunyang Geological Museum has rich collection resources and distinctive features.However,due to the influence of development forms,design paths,marketing strategies,etc.,the current status of its cultural and creative products faces many problems,and it cannot effectively show the great value of the museum to the public.Therefore,this research on its cultural and creative product design has certain value and significance.This paper takes Yunyang Geological Museum's cultural and creative products as the research object.First,through the case analysis of the British Museum,Beijing Palace Museum and Anhui Geological Museum,and sums up valuable experience for reference;secondly,the Yunyang Geological Museum cultural and creative products are analyzed.On-the-spot research is conducted on the current situation,the problems faced and consumer demands are analyzed,and four design elements and design principles suitable for the design of cultural and creative products of Yunyang Geological Museum are summarized and summarized according to the analysis results and sufficient previous research.Finally,according to the proposed design strategy,the representative cultural resources in the museum are refined,and the design practice of cultural and creative products is carried out.The purpose is to demonstrate the feasibility of the viewpoints in this paper.