Research On Rumor Propagation Model And Governance Strategy Based On Supernetwork

In the modern era,mobile Internet and smart-phones have been widely used and used.The gradual improvement of the level of science and technology has brought a lot of convenience to our lives,and at the same time brought earth-shaking changes to life.The spread of network information has also been developed at an alarming rate,inciting the traditional status of traditional methods of information dissemination,which has aroused the attention of the general public.While reducing the threshold of popular expression,network information dissemination has also become the hardest hit area for rumors to breed and spread.Network rumors are influenced by many factors in the process of production and dissemination.It is increasingly important to select appropriate models to analyze and disseminate network rumors.The existing research on rumor propagation model mainly focuses on the quantitative research of rumor communication by statistical and physics methods,the communication and sociology research on rumor communication based on rumor propagation channel,and the use of virus propagation model on complex networks.Research and other aspects.Most of these studies consider the characteristics of rumor communication from a certain angle,and the ability to portray the communication system is limited.This paper proposes a rumor propagation model based on super-network,using super-network theory to describe more complex systems,mainly to carry out the following work:Firstly,the model of the influence factors of network rumors is constructed,and the food safety rumors are taken as an example to conduct an empirical analysis of the factors affecting food rumors.Secondly,based on the analysis of the influencing factors of network rumor communication,a multi-layered network rumor propagation analysis framework is constructed,and the important node metrics and network structure indicators of the super network are defined.In the subsequent research,the actual case data was used for modeling research,and the corresponding metrics were calculated to verify the practicability of the super-network model.Finally,based on the case analysis,a network rumor governance strategy based on hyper-network model is proposed.The main results achieved in this paper are as follows:(1)Combing the influencing factors of network rumor communication and establishing a model of network rumor transmission influence factors.On this basis,an empirical analysis of food safety rumors is conducted to explore the main influencing factors of the network rumor communication process.Quantitative research shows that the characteristics of network anonymity and backside make the psychology of netizens spread rumors,change by random processing,and generate new rumors will spread more widely,which has a greater impact on rumor spread.(2)A rumor propagation model based on hyper-network is constructed.On the basis of analyzing the influencing factors of network rumor communication,the network rumor propagation process is abstracted as the propaganda subject to express rumors related opinions under the joint influence of environmental drive and psychological drive.From the four nodes of the propagation subject node,the environment type node,the psychotype node and the specific viewpoint node,the homogenous nodes in the node are connected to form the sub-network layer,and the heterogeneous nodes are connected to form the super-edge,and a four-layer super is constructed.The network rumor propagation model analysis framework,and the analogy of social network analysis related concepts select the measurement indicators of the super network,and propose the metrics and network structure indicators of important nodes.(3)Based on the super-network model construction theory,the application research of the rumor propagation super-network is carried out,and the case data is used to carry out the modeling verification analysis.This paper tests the rationality of the supernetwork model in describing and exploring the complex process of the real-world network rumor propagation.reliability.Based on the analysis of the results of the rumor propagation model of the super-network,it is proposed that the intervention and governance process of the rumor adopts the measures of “reduce” and “increase” for the nodes of the important factors affecting the super network.In summary,the network rumor propagation super-network model constructed in this paper provides a basic research method for studying the internal structure of intersubjects such as communicators,network environment and mental state types.Studying the law of network rumors from multiple perspectives provides an effective method and reliable analysis tool for rumors to intervene in governance.