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Factors Affecting Electronic Commerce Adoption by Small and Medium-Sized Enterprises in Africa

Posted on:2018-06-28Degree:M.SType:Thesis
University:University of Nebraska at OmahaCandidate:Shamavu, Ketemwabi YvesFull Text:PDF
GTID:2479390020453441Subject:Information Technology
Abstract/Summary:
There is an extensive literature on e-commerce adoption and use in Africa, focusing mainly on countries which are already reported as being successful in the implementation of their ICT infrastructure, and therefore doing well in regards to Internet use and e-commerce implementation.;Similarly, success stories of e-commerce adoption and use have continuously been reported around the World in countries which have been fast adopters of ICTs, without necessarily a clear documentation of the important factors that had been pivotal in enabling effective adoption and use of e-commerce.;Although, a few studies have explored factors pertaining to e-commerce adoption and use in Africa, these studies have considered broad concepts related to the economy, the ICTs and the legal situations, with less attention on how African business owners perceive the impact of those concepts on their businesses.;In this paper, we use the Perceived E-Readiness Model developed by Molla & Licker, which was designed to alleviate the observed gap in documenting factors that directly affect African SMEs and their attempts to conduct their activities or part of it on the Internet. We also try to report a handful of successfully initiatives by African businesses, particularly in the sub-Saharan region, as an outcome of catching up with e-commerce implementation and use.;The outcome of this research is expected to shed more light on the difficulties or opportunities African SME owners have or face while striving to adopt or sustain their initial adoption of e-commerce. Such that, African policy makers, young entrepreneurs, and business owners in different industries will be more keen and thorough at adopting, facilitating the adoption, sustaining, or institutionalizing e-commerce.
Keywords/Search Tags:Adoption, E-commerce, Africa, Factors
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