| The citrus industry of California was faced with a variety of possible solutions to market its different grades of fruit from 18901955. The primary means was through the paper crate label. Some large firms, like Sunkist, Inc., used new brand names to signify to the consumer the difference in quality and price of the fruit, while other, smaller companies were more creative, often choosing humor and comedic images to get their point across.;There were major differences in the marketing of lesser-quality fruit during the time-period studied, and the crate label examples that survived are quite exceptional. Many of these humorous labels demand high prices for collectors and are recognized as not only being a record of the citrus industry but also as important to the place that these labels have in California history both as records of their place in advertising history and a snapshot into the image of California at that time. |
