| This marketing study is based on the analysis of consumers' taste and preferences and other factors that affect pork consumption patterns. This exploratory study used a non-probabilistic quota of 200 surveys from 21 supermarkets of the metropolitan area of San Juan, Puerto Rico. Statistical analysis of current consumption patterns and demographic and socio-economic characteristics of shoppers is based on cross-sectional primary data from surveys. It was found that pork consumption is highly seasonal since it increases during Christmas and other festivities. Consumer households prefer the following pork cuts: chops, smoked pork ham, picnics, and ribs. Pork meat is prepared mainly fried, and some people boil it before frying to eliminate bacteria. Roasting is also an alternative when preparing roasted pork and hams, especially for family gatherings. The major complementary foods are rice, vegetables, beans, and plantain products. Pork consumption patterns vary according to age and sex of household members. Household income does not seem to affect shopping patterns for this type of meat. Moreover, most shoppers think that retail prices do not affect their decision to buy pork; and rather examine quality attributes (tenderness, freshness, color, and fat content). Implications on health and nutrition are the main reasons for some households that do not buy pork. Substitute meats of pork are chicken, beef, veal, and turkey. |
