| This thesis, consisting of two supply chain models, is an integrated study of pricing, channel structures and strategic consumer behavior.;Due to the emergence of internet and e-commerce, masses of innovative selling strategies have been introduced in the online travel industry over the past few years. In the first part, we mainly investigate the impact of the strategic consumer's emotional factor (regret) and the alternative information structure on the Name-Your-Own-Price (NYOP) channel. By incorporating the strategic consumers' anticipated regret, we first characterize the optimal channel choice and bidding strategy for each consumer. Then we derive the Bayesian Nash equilibrium for a profit maximizing monopoly service provider with a dual channel. Optimal channel selection, followed by the corresponding optimal pricing decision, are obtained via comparison. Finally, we evaluate the impact of different types of anticipated regret - action regret and inaction regret - on the service provider's pricing, overall profit and optimal channel selections. The alternative information structure could be analyzed following the same logic.;On the other hand, Green Supply Chain Management has gained increasing attention as the public becomes more aware of environmental issues. In the second part, we examine a pricing model for a firm that manages both new and differentiated remanufactured products under two divisions. We first investigate the problem under two independent markets as a baseline, and then derive the optimal pricing decisions in a centralized system as well as the Nash equilibrium results in a decentralized system for the general model under one market. Several managerial insights are obtained from the deterministic model and numerical study.;Key Words: dual-channel, regret, Name-Your-Own-Price, remanufacturing, Nash equilibrium, optimization. |
